Who We Serve
Growth and revenue leaders at scaling B2B companies — in fintech, B2B SaaS, PEO and HCM, and healthcare. High-stakes spaces where clarity is hard to come by and impossible to fake.
Who We Work With
Most of the people who hire Liger sit at the top of growth, revenue, or marketing — Chief Growth Officers, CROs, CMOs, VPs of Marketing, founders, and the operators around them. They’re responsible for results. And they’re tired of marketing that feels disconnected from sales, from strategy, and from the business they actually run.
Liger does its best work with companies that are past product-market fit and scaling under pressure — growth-stage B2B operators, whether PE-backed, venture-backed, EOS-run, or founder-led. If you’re early-stage and still finding your shape, we’re probably not your fit yet. If you’re at the scale where every quarter has to count, you’re in the right place.
When Liger Fits
We’re often a strong fit when one or more of these is true:
Marketing execution feels invisible, and sales is telling anyone who’ll listen that pipeline isn’t showing up.
ROI pressure is real, and you need to prove marketing’s contribution to revenue in a way your CFO and board will actually believe.
A rebrand, merger, or acquisition has left your messaging fragmented, and the company is saying five things when it should be saying one.
You operate in a regulated, trust-heavy environment where every claim needs proof and every message needs to clear legal.
Resources are flat. Expectations aren’t. Your team is being asked to do more with the same headcount, and the calendar isn’t getting easier.
A board meeting, fundraise, or M&A conversation is coming up and your growth story needs to hold up under scrutiny.
Industries
We Know Inside & Out
We don’t just market in these spaces. We’ve lived in them long enough to know the regulators, the buyers, and the language that earns trust.
EOS
If your company runs on EOS, you already know the operating system works — but marketing rarely fits inside it. We speak EOS fluently: quarterly rocks, scorecards, Level 10 discipline. We bring the GTM execution most EOS shops are missing, so marketing stops being the rock no one writes and starts producing pipeline you can defend at every quarterly review.
Fintech
Fintech marketing isn’t SaaS marketing with a different logo. Every claim has a compliance implication. Every campaign has a legal reviewer. The growth playbooks that work in unregulated spaces will get you in trouble here. We help venture-backed fintech teams grow aggressively inside the guardrails — disclosure-aware messaging, channel strategy that survives legal review, and unit economics that hold up to a Series D conversation.
PEO and HCM
PEO is a vertical we know from the inside. We hold NAPEO credentials, we write the Liger column for PEO Insider, and we’ve spent years on the sales productivity, retention, and margin problems that define this space. If you’re a scale-stage PEO trying to defend gross margin while growing past the Paychex and ADP gravity well — or integrating an acquisition without losing the customers it came with — you don’t need a generic agency learning your business on your dollar.
Healthcare
Healthcare buyers don’t make decisions on hype. They need messaging that’s compliant, credible, and humane — copy that clears legal review without losing the person on the other side of it. We help healthcare organizations translate complex offerings into language that earns trust with regulators, providers, and the patients they ultimately serve.
What You Get
When You Work With Liger
Strategy and execution that actually connect. The point isn’t more decks. It’s measurable progress your team can build on.
Brand Clarity
A clearer brand identity and message your team can actually use.
Unified Go-to-Market
Marketing and sales aligned around the same goals, the same data, and the same definition of “qualified.”
A Plan That Holds
A structured plan your team can execute without re-litigating it every quarter.
Execution With Intent
Execution that’s connected to strategy — not detached from it.
Provable Pipeline
Pipeline you can show your board, your investors, or your CFO without flinching.
