Who We Are

Liger Partners is a growth strategy and marketing firm that clarifies positioning and guides go-to-market execution for B2B organizations.

We work with companies navigating long purchase cycles and multi-stakeholder buying decisions. In these environments, trust is built over time, and clarity matters. When marketing lacks direction, momentum slows and confidence erodes.

Our role is to bring structure and focus. We partner with leadership and marketing teams to establish a clear strategy and translate that strategy into execution buyers can understand and act on.

Clarity for Complex B2B Buyer Journeys

Our Approach

Modern B2B marketing breaks down when strategy and execution drift apart. Teams stay busy, but progress is hard to measure.

Our work is guided by a proven six-pillar framework that creates structure across identity, culture, authority, discoverability, visibility, and momentum. Together, these pillars provide a shared foundation for decision-making and execution, giving teams a way to move forward.

This structure is supported by a modern marketing technology stack that enables alignment across brand, marketing, sales, and service. As an official HubSpot partner, and through collaboration with other best-in-class platforms, we help organizations connect strategy and systems so execution stays consistent across the buyer journey.

When Organizations
Work With Us

Liger Partners is often brought in during moments when clarity is under pressure. This includes growth-stage transitions, mergers and acquisitions, regulatory complexity, and broader organizational change. In these moments, fragmented messaging and misaligned execution can dilute clarity in any market.

We help organizations establish a clear go-to-market foundation that supports alignment across teams and channels.

How
We Work

How we work matters. Culture is a core pillar of our framework and shapes our partnerships. We value clarity and trust. We work closely with leadership teams, internal marketers, and execution partners to keep strategy and delivery connected. This approach reduces handoffs, limits rework, and creates consistency buyers can feel.

What
This Enables

The result is marketing that feels focused. Teams share a clear sense of direction. Execution supports long-term growth. When positioning is clear and go-to-market execution is aligned, organizations are better equipped to earn trust and move forward with confidence.

Industries We Serve

Fintech

Insurance

Healthcare

Technology

HCM

We specialize in B2B environments where complexity and regulation shape how buyers evaluate risk and make decisions. Our experience spans financial services, insurance, healthcare, technology, and professional services. In these industries, marketing must support credibility and consistency.

WHO WE SERVE

Meet the Team

ERIC HOLTZCLAW

Chief Strategist

I turn marketing brainstorms into winning strategies and big ideas into success while keeping it fun and engaging!

APRIL HOLTZCLAW

Director of People & Finance

I keep the finances in check, the team happy, and the culture thriving so clients have everything they need to succeed.

CYNTHIA HAYES

Chief Operating Officer

I keep the team aligned, culture thriving, operations smooth, and KPIs on track while turning visions into action.

VANESSA MARTINEZ

Director of Revenue

I drive marketing, lead sales, craft products, and collaborate across teams to conquer market share with strategic finesse.

SANDRA GURLEY

Director of Creative Services

I turn marketing goals into creative magic, making your brand something people want to hang on their wall and never forget.

AMANDA ORTEGA

Director of Strategy

‍I guide strategy from identity to momentum, making sure your marketing sparks the connections that lead to sales.‍

STEPHANIE HANNUM

Director of Business Operations

‍I love checking off to-do lists, juggling high-level projects, and building strong relationships to get things done efficiently with a smile.‍

MICHAEL WEEMAN

MarTech Strategy

I design digital ecosystems that unlock growth—aligning strategy, tech, and teams so brands can innovate, adapt, and win.

DEBBIE VIGNONE

Chief of Staff

I keep the execs organized, projects on track, and processes rolling so clients get what they need—minus the chaos.

KELSY TOKER

Senior Project Manager

I build connections, drive client goals with solid strategy, and make sure every move brings results that keep our clients’ brands winning, for sure!

ELENA KISELEV

Design Lead

I lead the charge in crafting designs that make your brand pop, turning big ideas into visuals your customers can't unsee.

JASMINE LEIGH

Social Media Specialist

I craft posts, engage followers, and keep clients’ brands trending so their customers love them and algorithms can't ignore them.

SARAH LANDRY

Content Writer

Content is the spark that lights the fire of brand credibility and thought leadership. I ignite that spark with expert writing and research.

MICHAEL WILLIAMS

IT Support Manager

I keep tech running smoothly, manage devices, solve IT problems, and yes, I'm here to remind you to do that software update.

KRISTEN LEIGH

Website Developer

I design websites that look great and work even better, turning clicks into customers and making our clients’ brands shine online.

Let’s build something great!

We don’t believe in “good enough.” We believe in bold moves, big ideas, and marketing that actually works. If you’re ready to turn strategy into impact—and maybe have a little fun along the way—we’re your team.