MiniCo, a specialty insurance program administrator, offers unique property, liability, and casualty coverage for diverse, nontraditional needs. Previously focused on B2B marketing, MiniCo expanded into high-value collections through its carrier partner Beazley. To promote this offering, we crafted a campaign targeting collectors and independent agents, leveraging high-profile collector events with print and digital collateral, geofenced ads, targeted social posts, and a celebratory 50th-anniversary logo, positioning MiniCo as the go-to provider for collectible insurance and connecting with collectors who take their passions seriously.