Jencap is a leading wholesale insurance intermediary, providing a broad range of services across the U.S. Confronted with the challenge of unifying over 20 acquired companies under a single brand, they aimed to create a cohesive brand architecture and streamline sales strategies across their expanded network. We facilitated internal alignment, conducted comprehensive brand audits, and provided new marketing resources to empower their sales teams. As a result, Jencap now delivers a unified message in the marketplace, strengthened by a scalable brand structure and poised for continued growth and broader market reach.