# Liger Partners > Liger is a growth strategy and marketing firm that helps B2B companies clarify their market position and run marketing through a more connected go-to-market system. Liger works across strategy, messaging, content, campaigns, sales enablement, HubSpot, reporting, and marketing operations, with the goal of making marketing easier to understand, easier to execute, and easier to connect to growth. ## Who We Serve - [Who We Serve](https://ligerpartners.com/who-we-serve): Overview of the industries and business challenges Liger specializes in. - [Financial Services](https://ligerpartners.com/financial-services): Marketing strategy and execution for financial services companies. - [HCM & PEOs](https://ligerpartners.com/hcm-peo): Marketing strategy and execution for HCM and PEO companies. - [EOS](https://ligerpartners.com/eos): Marketing strategy and execution for companies run on the Entrepreneurial Operating System. ## Our Work - [Our Work](https://ligerpartners.com/our-work): Case studies and examples of Liger's client work. - [Jencap M&A Brand Architecture](https://ligerpartners.com/case-studies/jencap-mergers-acquisitions-brand-architecture): Case study on Liger's brand architecture work for Jencap through a merger and acquisition. ## Resources - [AI Visibility Snapshot](https://ligerpartners.com/resources/ai-visibility-snapshot): A free tool/guide for assessing a company's visibility in AI-driven search. - [FAQ](https://ligerpartners.com/faq): Frequently asked questions about Liger's services and approach. ## Company - [Contact](https://ligerpartners.com/contact): Get in touch with Liger. - [Privacy Policy](https://ligerpartners.com/privacy-policy): Liger's privacy policy.